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Why Omni-Channel Has Become a Necessity to Increase Customer Engagement

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In today’s retail landscape, multiple factors are placing increased pressure on retailers—meeting goals as it pertains to the bottom line is becoming exceedingly difficult as technology paired with multi-channel shopping options continues to dominate the landscape.

With the proliferation of online shopping options alone, consumers are driven by instant gratification—that paired with price comparatives never before seen in the retail world has created a new paradigm that is negatively impacting retail bricks-and-mortar. Combine that with new highly advanced customer engagement tools and those that are behind the curve will be left to experience a slow and painful demise in the wake of a new omni-channel driven world.