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Rewards and the New World of Omni-Channel
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Now, the retail landscape must battle more than just customer perception, it must battle the modern digital age. Fighting for space in the digital landscape means offering something that online-only giants such as Amazon, Wayfair, and others, cannot: personalization by leveraging data that covers all aspects of the shoppers’ experiences, wants, and needs.
Enter the omni-channel rewards paradigm. In the new millennium, retailers must live and die by their data—using it to create a retail world that better engages their prospective customers, and that delivers superior experiences beyond the world of e-commerce. How is this done?