When it comes to marketing efforts, whether loyalty programs, gift cards, sales, and more—we’ve all been there. It’s a permanent fixture within the retail landscape to join “the club” to get the most out of one’s purchases.
But how is the world of customer rewards and loyalty programs changing—or at least about to change in ways that we have never seen? The answer lies within the concept of data, and how retailers are choosing to leverage that data.
This in-depth business case outlines the necessity of changing the current Rewards Program business model, and demonstrates how omni-channel customer engagement can propel retailers far beyond that of traditional loyalty programs.
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Rewards and the New World of Omni-Channel